This year\u2019s St. Patrick\u2019s Day celebrations may look a little different from previous years. What are your plans?<\/p>\n
The Virtual Event Program (VEP), a new service from Zenergy Digital, provides an end-to-end solution for B2B companies to deliver enterprise-class digital and hybrid event experiences that drive brand awareness and lead generation. It also enables companies to connect with new and existing customers through dynamic content and interaction. Zenergy\u2019s VEP allows clients to produce virtual events conveniently and reliably with a complete solution. The VEP offers:<\/p>\n
Need help planning and executing virtual and hybrid events? Contact us!<\/strong><\/p>\n Our client Richard Gurberg, President of Creatium Equipment, was featured on CTV News Northern Ontario where he discussed emergency preparedness for Spring flooding. Watch the segment.<\/p>\n Lexus has launched a series of wellness with luxury road trips whereby guests will spend two nights at a luxury resort and then drive about three hours in Lexus\u2019 2021 IS sedan to another hotel for a two-night stay before returning back. Activities along the way include scenic views, aromatherapy, guided breathing exercises and healthy gourmet meals. The five-day trip is promised to offer relaxation and drive<\/em> emotional well-being.<\/p>\n If you\u2019re daydreaming of future travels while stuck at home during the pandemic, why fantasize about the beaches of Bali or the canals of Venice when vacationing in space could be in your future? Renderings of what the hotel might look like suggest an interior not dissimilar to a luxury Earth-bound hotel, just with some pretty spectacular out-of-this-world views. The next stage in getting the Voyager Station off the ground is bringing more investors into the mix and continuing with tests on the ground.<\/p>\n YouTube Chief Product Officer, Neal Mohan, recently shared how the COVID-19 pandemic has accelerated the growth of digital video across connected TV (CTV) and mobile devices, what it means for users, creators and advertisers, and how ecommerce fits into the mix. Mohan noted three big consumer trends that he expects will continue to grow this year:<\/p>\n Do you need help developing video content? Contact us!<\/strong><\/p>\n Search Engine Optimization (SEO) data can inform communicators about which sites to target, topics to focus on, and how to get the most longevity from media coverage. Here are three tips on how SEO data can support your PR initiatives:<\/p>\n While readership metrics are more important to PR, there\u2019s value in being able to identify the SEO merit of a site. This will dictate how prominent your content is within the search engines, and how long it remains visible.<\/li>\n Link profile tools have several benefits with the most important being insights into which sites linked to you over a given time. This is useful for identifying media coverage you might have missed so you can determine which sites and online magazines to target.<\/li>\n The crossover between SEO and PR isn\u2019t just about amplifying coverage. Use SEO data at the ideation stage of campaigns too. Keyword research tools show what your audience is searching for and the questions it\u2019s asking around a topic, giving you something to tap into with content.<\/li>\n<\/ul>\n Here are four tips to writing a LinkedIn message that will get read:<\/p>\n A new special report by The Economist looks at the future of shopping, which is being transformed by ecommerce. The digital upheaval is changing the way things are made, marketed, and sold. However, according to the leading publication, it will not replace the physical store. The report supports the shift to DTC trend, as it examines the way the traditional model of shopping \u2013 mass production, mass retail and mass consumption \u2013 is being overturned. Because of digitalization and data tracking, brands have a more direct relationship with consumers. Read the full report<\/a>.<\/p>\n An arts and entertainment group is transitioning from pop-up to permanent and it is looking for its \u201cforever space\u201d in Toronto. The brand requires a minimum of 28,000 sq. ft.<\/p>\n Whether it is for a few hours or a few months, pop-up go provides organizations across North America with a range of available spaces for pop-up activations. Check out these feature spaces in Toronto:<\/p>\n Two story space with a combined 800 sq. ft. located at Queen and Peter available immediately.<\/p>\n Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto\u2019s Yonge-Dundas Square at one of the city\u2019s busiest intersections.<\/p>\n Storefront with large windows and exposed brick. 4,400 sq. ft. over two stories located on Queen and Bathurst Streets.<\/p>\n The latest offering from pop-up go<\/a>, projeX by pop-up go<\/strong> is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or simply build an online presence.<\/p>\n There are boundless opportunities to improve the shopping experience and create more personalized, connected ecosystems for consumers. Start small, learn about yourshoppers, leverage data and insights, and keep iterating, learning, and evolving. Here are three simple steps:<\/p>\n The end goal of cross-channel personalization is to deliver relevant content, incentivize purchases, increase sell-through and establish brand loyalty.<\/p>\n Read about recent and upcoming pop-ups<\/strong> and pop-ins<\/strong> that we love.<\/p>\n Celebrating St. Patrick\u2019s Day This Year? This year\u2019s St. Patrick\u2019s Day celebrations may look a little different from previous years. What are your plans? By wearing green Having a special dinner at home Decorating my home\/office with an Irish theme Going to a party, parade, etc.) I\u2019m not planning on celebrating this year. Zenergy Launches […]<\/p>\n","protected":false},"author":1,"featured_media":3227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":2,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":3241,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3226\/revisions\/3241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3227"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}#ClientNews<\/h3>\n
Will your next luxury vacation be in a car?<\/h4>\n
Lexus Launches \u201cRetreats in Motion\u201d Luxury Experiences<\/h3>\n
#FGF Story<\/h4>\n
World\u2019s First Space Hotel Scheduled to Open in 2027<\/h3>\n
What We\u2019re Reading<\/h3>\n
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#TrendAlert<\/h4>\n
YouTube Investing Heavily in CTV, Short-Form Video and Ecommerce<\/h3>\n
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SEO Data Can Fuel Your PR Strategy<\/h3>\n
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Writing LinkedIn Messages That Get Read<\/h3>\n
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Retail Renaissance<\/h3>\n
Searching for a \u201cForever Space\u201d in the GTA<\/h3>\n
Toronto Spaces Looking for Brands<\/h3>\n
projeX by pop-up go<\/h3>\n
Three Steps to Perfecting Cross-Channel Personalization<\/h3>\n
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Pop-Ups in Action<\/h3>\n
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\u00c9ire<\/strong> (listen)<\/a> is Ireland\u2019s name in Irish.<\/h3>\n","protected":false},"excerpt":{"rendered":"