There are about 248 business days each year to create and execute MARCOM activities. Here are three ideas to achieve the greatest impact and help you elevate your strategic leadership acumen:<\/p>\n
Here\u2019s the full report highlighting content across design, visual, motion, and audio trends. FGF takeaways are as follows:<\/p>\n
#FunFact Zenergy is excited to announce that it will be handling all of Creatium Equipment\u2019s media relations this spring with a Canada-wide outreach campaign. Creatium offers products and services specializing in flood prevention and ongoing water management. The company\u2019s products serve to fill a gap for flood prevention and since volunteers cannot be solicited to help with traditional sandbagging due to social distancing requirements, the need for this service is greater than ever. Our PR team is busy putting together a bilingual campaign to educate construction firms, governments, and trade.<\/p>\n White Castle has revamped their annual Valentine\u2019s Day event as a drive-in carhop service. The \u201cSlider Lover\u2019s Point\u201d event marks the 30th anniversary of Valentine\u2019s Day celebrations for the company. This revamped activation is another example of how brands have responded to the pandemic with operational changes that maintain a sense of continuity for consumers.<\/p>\n 2020 was a year of unprecedented change in consumer spending with U.S. consumers dishing out almost $130 million with Google Play and the Apple App Store leading the way internationally.<\/p>\n In addition to mobile shopping, 2020 was also an important year for TikTok, a significant platform for retailers and marketers. In October, the social media platform teamed up with Shopify to introduce shoppable video ads. TikTok\u2019s expanding reach spurred Instagram to roll out Shopping in Reels.<\/p>\n Mattel introduced its 50th-anniversary edition of the Uno card game, marking the occasion with a new logo and the tagline \u201cFifty Years of Being Wild\u201d. The toymaker also revealed plans for the first Uno Championship Series tournament to be hosted throughout the year across digital platforms, including the Uno mobile app, as well as streams with fans and partners.<\/p>\n Need help with your digital strategy? <\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n Luxury brand Gucci and outerwear giant The North Face have teamed up to create a new collection that was launched at more than 100 Pok\u00e9Stops worldwide. On January 4, hats, t-shirts and backpacks from the new collection were revealed to mobile app players of \u201cPok\u00e9mon Go!\u201d.<\/p>\n The pop-ups aim to give visitors the full glamping experience. Through their partnership with \u201cPok\u00e9mon Go\u201d, The North Face and Gucci are allowing shoppers to wear avatar items based on the hats, backpacks and t-shirts from the brands\u2019 capsule. Exclusive in-game items will join merchandise from the original collection at the Gucci Pins locations as well as select Gucci stores.<\/p>\n In addition to the glamping-inspired d\u00e9cor, visitors can listen to nature sounds in 8D audio through QR codes, and each pop-up store acts as an official Gucci Pok\u00e9Stop. \u201cPok\u00e9mon Go\u201d players can access a trio of digitally wearable pieces for their avatars.<\/p>\n The concept can be found in Los Angeles, Brooklyn, San Francisco, Chicago, and Toronto.<\/p>\n TraffikFLO, a Toronto-based company, has created a physical distancing traffic management solution to help retailers manage pedestrian traffic in their stores. A simple red light-green light sign is connected to an app enabling retailers to ensure capacity levels and clearly communicate when it is safe to enter.<\/p>\n From touchless payment to scanning a QR code to see a menu, the retail environment has changed a lot over the past year. To succeed in this new economy, businesses must create a unified strategy, across every channel, to develop and optimize compelling digital transformation experiences. Projections for retail in 2021 include:<\/p>\n \u201cThe future of retail requires enhancing overall operational efficiencies and leveraging data-driven insights to deliver omnichannel consumer experiences.\u201d Yoga pants are back, and the loungewear staple has re-emerged with a controversial new alias\u2014flared leggings!<\/p>\n Check out more trends at Trendalytics\u2019 2021 predictions<\/a>.<\/p>\n While pop-up go<\/a> is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX\u00ae to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com<\/a>.<\/p>\n Looking to pop-up? Let us help you find the perfect space! Contact us at info@popupgo.com<\/a>. Brands Looking for Spaces<\/strong><\/p>\n Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation! If you\u2019re a match contact us at info@popupgo.com<\/a>.<\/p>\n Read about recent and upcoming pop-ups and pop-ins that we love.<\/strong><\/p>\n Every Day Counts with your MARCOM Strategy There are about 248 business days each year to create and execute MARCOM activities. Here are three ideas to achieve the greatest impact and help you elevate your strategic leadership acumen: De-emphasize the annual calendar. Deconstructing each strategic objective into digestible parts makes goals more manageable and helps […]<\/p>\n","protected":false},"author":1,"featured_media":3222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3221"}],"version-history":[{"count":2,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3221\/revisions"}],"predecessor-version":[{"id":3229,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3221\/revisions\/3229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3222"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Hasbro reported a 20% growth in classic board games sales in Q3 2020 as compared to 2019 for the same period.
\n Source: Hasbro<\/strong><\/p>\n#ClientNews | National Media Relations Campaign for Creatium Equipment<\/h3>\n
#FGF Story | Valentine\u2019s Day Drive-In<\/h3>\n
Consumers Spent $100B+ Globally on Mobile Apps Last Year<\/h3>\n
50 years of UNO | UNO Launches Brand Refresh with Digital Integration<\/h3>\n
Gucci, The North Face & \u2018Pok\u00e9mon Go!\u2019 Pop-Up Shops<\/h3>\n
TraffikFLO | Physical Distancing Traffic Management Platform<\/h3>\n
Digital Transformation in Retail<\/h3>\n
\nIt is imperative that retailers digitally transform their business to make data-driven decisions including better demand forecasting, targeted markdowns and promotions, and precise ordering and fulfillment.<\/p>\n\n
\u2013 Keith Hontz, CEO and President, Savantis<\/strong><\/p>\n#TrendAlert | Flared Leggings <\/h3>\n
\n
PROJEX\u00ae by pop-up go<\/h3>\n
\n
Pop-Ups in Action<\/h3>\n
\n
\u201cOne kind word can warm three winter months. \u201c
\u2013 Japanese Proverb<\/h3>\n","protected":false},"excerpt":{"rendered":"