Connected TV (CTV) is the internet connected platform or service through which many people now watch TV. It encompasses watching videos on apps, on smart TVs, or on apps via over-the-top boxes that connect to TVs. Here are key facts:<\/p>\n
After nearly a year of constant adjustments, here\u2019s what to focus on moving forward:<\/p>\n
Cisco estimates that by 2022 a staggering 82% of all created content will be video. The average U.S. consumer now pays for four different streaming video subscriptions and 23% have added at least one new paid service since Spring 2020. Source: Cisco<\/p>\n
Whole Foods is using food retail to set a romantic and virtual mood for Valentine\u2019s Day with the launch of \u201cGourmet Date for Good\u201d. The event includes a series of three virtual live cook-along events to celebrate Valentine\u2019s Day weekend at home. Tickets are available by making a donation through Eventbrite to the Independent Restaurant Coalition, a US-based grassroots organization formed by chefs and independent restaurant owners that advocates for the 500,000 local restaurants and bars affected by COVID-19.<\/p>\n
Beauty, fashion, and travel are all industries that dominate influencer marketing. However, these aren\u2019t the only brands that can benefit from influencer marketing. Brands are partnering with niche influencers to tap into highly engaged communities and are consequently benefiting from strong social proof. Don\u2019t underestimate the power that a specialized influencer can bring to your marketing strategy.<\/p>\n
Diet-focused Influencers<\/strong><\/p>\n With more than 60% of Americans restricting at least one nutritional component from their diet, this audience is huge. Influencers developing content surrounding topics on gluten\/allergy-free products, meal prep, and nutritional counsel have a followership that is extremely loyal.<\/p>\n \u201cCleanfluencers\u201d<\/strong><\/p>\n A new category of influencers has taken the internet by storm with videos of them tidying up their homes in videos that, in some cases, have reached millions of views.<\/p>\n Looking to partner with an influencer? <\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n Reddit is becoming a testing ground for digital advertisers, however it is essential that thoughtful targeting, strategic creative, and the right tone is used to engage with the platform\u2019s opinionated users. Direct-to-consumer bidet company Tushy integrated the platform into its marketing after a test ad saw a 4.5 times return on ad spend.<\/p>\n Need help with your social strategy?<\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n While the broader industry outlook remains uncertain, one thing is clear: digitally native brands will continue to adapt and evolve. Here are eight trends that Retail Dive is watching in the DTC space.<\/p>\n One of the restaurants located in an NYC Eataly has launched a pop-up called Baita in Manhattan\u2019s Flatiron district offering diners a socially distanced, climate-controlled restaurant experience using solar-powered Priv\u00e9 pods, styled like a classic Italian ski resort.<\/p>\n While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX\u00ae to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com<\/a>.<\/p>\n Looking to pop-up? Let us help you find the perfect space! Contact us at info@popupgo.com<\/a>.<\/p>\n Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation! If you\u2019re a match <\/strong>contact us at info@popupgo.com<\/a>.<\/p>\n Read about recent and upcoming pop-ups and pop-ins that we love.<\/strong><\/p>\n Connected TV is Elevated TV Advertising Connected TV (CTV) is the internet connected platform or service through which many people now watch TV. It encompasses watching videos on apps, on smart TVs, or on apps via over-the-top boxes that connect to TVs. Here are key facts: Viewership has increased substantially in the last few years […]<\/p>\n","protected":false},"author":1,"featured_media":3204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":2,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":3207,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3203\/revisions\/3207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Reddit Gains Traction Among Brands <\/h3>\n
Eight DTC Trends to Watch in 2021<\/h3>\n
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Italian Alps Pop-Up Restaurant in NYC<\/h3>\n
PROJEX\u00ae by pop-up go<\/h3>\n
Brands Looking for Spaces<\/h3>\n
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Pop-Ups in Action<\/h3>\n
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\u201cThe only place that success comes before work is in the dictionary.\u201d \u2013 Vince Lombardi<\/h3>\n","protected":false},"excerpt":{"rendered":"