TikTok published its 2021 content trends report and it highlights a range of key areas that experienced significant growth in audience interest on their platform in 2020. Although these insights are specific to TikTok, this trend is consistent on all social media platforms.<\/p>\n
Top subjects in North America included:<\/p>\n
Download the full report<\/a> or the data from 18 other countries<\/a>.<\/p>\n Foot Locker countered coronavirus lockdowns and an overall decrease in consumer activity in 2020 by shifting its marketing focus to digital activations, partnering with youth culture designers and charities. Additionally, Foot Locker tweaked their messaging away from product and price to storytelling.<\/p>\n Some takeaways from their approach that may benefit your company. Ensure to have a:<\/p>\n \u201cThere remains a special significance around Valentine\u2019s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations.\u201d<\/p>\n \u2013 NRF President and CEO Matthew Shay<\/p>\n An international team of geoscientists created a model of tectonics that lets you witness the radical changes in how our planet looked over an eon of time. Continents shift. Oceans reshape. The world is almost unrecognizable until we move closer to modern times. Antarctica was \u201conce quite a nice holiday destination.\u201d Check it out here<\/a>!<\/p>\n What are you reading? Let us know at <\/strong>info@zenergycom.com<\/a>..<\/p>\n When it comes to websites, speed and convenience are king. Consumers don\u2019t hesitate to cut ties with businesses that lose their attention, don\u2019t reply in a timely manner, or provide a negative customer experience.<\/p>\n Need help with your digital communications strategy?<\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n More than three-quarters of marketers report the effectiveness of their email marketing efforts to either be improving or holding steady. Source: The 2020 State of Email benchmark survey, Validity.com<\/p>\n Email marketing remains a crucial channel for many organizations as an accessible and effective tool for communicating with existing customers, new prospects, and as a brand awareness driver. It requires constant vigilance, maintenance, and clear objectives to deliver strong results. A strategic approach is paramount in order to get the most out of your email marketing. Need help with your email marketing strategy and content?<\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n Let us know if you have a space that fits the bill, and we can bring your vacancy to life with one of these exciting pop-up activations!<\/strong> Contact us at info@zenergycom.com<\/a>.<\/p>\n The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or simply build an online presence.<\/p>\n Interested in being one of the first brands on projeX? Apply now!<\/a><\/p>\n Read about recent and upcoming pop-ups and pop-ins that we love.<\/strong><\/p>\n The second-hand apparel market was valued at about $28 billion in 2019 and is forecast to reach $64 billion within five years, according to a report by ThredUp and GlobalData Retail. The report further stated that the resale market grew 25 times faster than the overall retail market last year, with an estimated 64 million people buying second-hand products in 2019.<\/p>\nFoot Locker\u2019s Pivot<\/h3>\n
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Valentine\u2019s Day Spending is Estimated to Total $21.8B in the US<\/h3>\n
#FGFStory | A Billion Years of Earth Plate Tectonics Movement in 40 Seconds.<\/h3>\n
What We\u2019re Reading<\/h3>\n
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Speed and Convenience are King<\/h3>\n
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#FunFact <\/h3>\n
Email Marketing in 2021<\/h3>\n
\nHere are a few recommendations:<\/p>\n\n
Brands Looking for Spaces<\/h3>\n
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PROJEX\u00ae by pop-up go<\/h3>\n
Pop-Ups in Action<\/h3>\n
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#TrendAlert | The Second-Hand Apparel Market is Booming!<\/h3>\n