Companies from a wide range of consumer products are embracing wild, novel and extreme flavors. While the flavors themselves aren\u2019t fresh, they are used in surprising contexts to offer consumers a combination of comfort and adventure. Take Kraft, for example: They first launched Pumpkin Spice Mac & Cheese in October of 2020, followed by a limited-edition Candy KD for Valentine\u2019s Day this year, and Pepsi with their exclusive Apple Pie flavor released to select fans on social media during Thanksgiving. Ultimately, these flavors offer indulgence \u2013 something we\u2019ve all needed during these stressful times.<\/p>\n
Vince Guzzo\u2019s stance in support of local businesses and against the Quebec government\u2019s haphazard operating manner led to the creation of the hashtag #popcorngate and Vince being branded \u201cThe King of Popcorn.\u201d The Dragons\u2019 Den judge is continuing to push his entrepreneurial initiatives with the official expansion of his Mr. Sunshine brand to include locally made kettle and candied popcorn. Several unique, sweet and savory popcorn flavors make up the brand such as Parmigiano, Mother Maria\u2019s French Toast, Sea Salt & White Balsamic Vinegar, Choco Nana, Movie-Style Butter Flavored, 911 Sriracha, Italian Truffle, and Rossella\u2019s Tie-Dye. Mr. Sunshine popcorn is available from coast-to-coast across Canada by ordering at www.mrsunshine.com<\/a>.<\/p>\n Frito-Lay is inviting social users to the \u201cFlamin\u2019 Hot Face-Off\u201d to give fans the chance to win branded clothing by declaring their favorite between Cheetos Flamin\u2019 Hot Spicy Pepper Puffs and Doritos Xxtra Flamin\u2019 Hot Nacho flavor. The contest is being promoted with the help of YouTube star Denzel Dion and model Winnie Harlow for #TeamCheetos, and skateboarder Lizzie Armanto and rapper Jack Harlow for #TeamDoritos. The \u201cFlamin\u2019 Hot Face-Off\u201d utilizes two tactics that have remained popular with marketers looking to engage younger consumers: branded merchandise and influencer partnerships.<\/p>\n Interested in similar tactics?<\/strong> CONTACT US!<\/p>\n Eilidh Hilditch has become a neighborhood hero for drawing colorful messages of hope on her house in Scotland during lockdown and now has an ever-growing fan club. The five-year-old let her imagination run wild, covering the family\u2019s garage with mermaids, dolphins, Spiderman, and dinosaurs.<\/p>\n This past week, various companies presented new digital video services, features, or content at the Interactive Advertising Bureau (IAB) NewFronts. Here are three major trends from the presentations:<\/p>\n YouTube now represents 40% of watch time among ad-supported streamers, according to Comscore data cited by the video giant during its recent presentation during the NewFronts virtual tradeshow. The video platform is trying to tie its burgeoning connected TV (CTV) audience to fledging bets in other spaces fortified by the pandemic, including e-commerce.<\/p>\n YouTube previewed a feature called \u201cbrand extensions\u201d that lets viewers request that an ad send a URL to their smartphone or other second screen to learn more about the company or product. The company further went on to say that brand extensions are the first of \u201cmany\u201d interactive TV features coming soon. New features include allowing advertisers to integrate browsable product images in direct-response video ads to drive more direct sales on their apps and websites.<\/p>\n Need help with CTV advertising?<\/strong> CONTACT US!<\/p>\n Consumers experimented with different forms of payment in 2020. The number of proximity mobile payment users in the US rose to 92.3 million and it is expected to surpass 100 million this year. Continued growth of mobile payment apps is expected as many are focusing on incentivizing adoption by offering rewards and discounts at partner retailers and by adding in new features like peer-to-peer payments and cryptocurrency purchasing.<\/p>\n B2B marketers can capitalize on search marketing by having a strong foundation in search engine optimization and search engine marketing, using paid search and A\/B testing, creating quality content, and incorporating social media.<\/p>\n A growing number of brands are debuting mystery boxes they hope will go viral in YouTube and TikTok unboxing videos, in which influencers don\u2019t know what they\u2019re unpacking. Toy brand Zuru reported a 500% surge in sales last year after the rollout of mystery boxes filled with five mini toys selected from its full collection of more than 300 pieces.<\/p>\n FREE MARKET Playa Vista is an enormous 21,000 square-foot open format space wherein a rotating curation of leading brands, food\/beverage experiences, and cultural installations offer their products and services beneath a single roof. FREE MARKET first debuted in Denver, Colorado\u2019s Dairy Block in 2019 and was so well received that the founders are bringing the concept to Los Angeles.<\/p>\n Interested in popping-up at FREE MARKET Playa Vista?<\/strong> CONTACT US!<\/p>\n In periods of dramatic change, entrepreneurship thrives. Inc. compiled the most promising sectors for its annual Best Industries report.<\/p>\n Here is their list:<\/p>\n Fashion brand looking for 900-1,200 sq ft. Storage room required.Have an available space?<\/p>\n Are you a match?<\/strong> CONTACT US.<\/p>\n Whether it is for a few hours or a few months, pop-up go provides organizations across North America with a range of available spaces for pop-up activations. Check out these feature spaces in Toronto:<\/p>\n Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto\u2019s Yonge-Dundas Square at one of the city\u2019s busiest intersections.<\/p>\n Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.<\/p>\n The latest offering from pop-up go, projeX by pop-up go<\/strong> is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or simply build an online presence.<\/p>\n Read about recent and upcoming pop-ups<\/strong> and pop-ins<\/strong> that we love.<\/p>\n Want to launch a food brand or open a ghost kitchen? Perhaps you have a kitchen space and are looking to connect with food entrepreneurs?<\/p>\n We are looking to connect food brands and spaces.<\/strong> CONTACT US. Food Giants Are Designing Extreme New Flavors Candy Kraft Mac & Cheese and Pepsi Apple Pie Companies from a wide range of consumer products are embracing wild, novel and extreme flavors. While the flavors themselves aren\u2019t fresh, they are used in surprising contexts to offer consumers a combination of comfort and adventure. Take Kraft, for […]<\/p>\n","protected":false},"author":1,"featured_media":3113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":2,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"predecessor-version":[{"id":3249,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3112\/revisions\/3249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3113"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Flamin\u2019 Hot Face-Off<\/h3>\n
#FGF Story: Five-Year-Old\u2019s Messages of Hope<\/h3>\n
What We\u2019re Reading<\/h3>\n
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Three Trends From This Year\u2019s NewFronts<\/h3>\n
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YouTube Builds on Connected TV Momentum<\/h3>\n
100 Million+ Americans Will Use Proximity Mobile Payments in 2021<\/h3>\n
#FunFact: eMarketer Insider Intelligence is forecasting that more than one in two US smartphone users will be proximity mobile payment users by 2025.<\/h3>\n
#ProTip: Successful Search Marketing Includes Content & Social<\/h5>\n
Brands, Influencers Embrace Mystery in Unboxing<\/h3>\n
FREE MARKET Playa Vista<\/h3>\n
Five Best Industries for Starting a Business in 2021<\/h3>\n
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SPACES WANTED: Ottawa (mall) + Toronto (Queen Street West)<\/h3>\n
Toronto Spaces Looking for Brands<\/h3>\n
projeX by pop-up go<\/h3>\n
Pop-Ups in Action<\/h3>\n
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Food Entrepreneurs + Spaces Wanted<\/h3>\n
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\nDowntown Toronto or Vaughan Space Wanted<\/strong>
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\nA food brand looking for 500-1,000 sq. ft. in a high foot traffic location in the downtown core of Toronto, North Toronto or Vaughan during the summer months.
\n<\/p>\n\u201cA mother\u2019s hug lasts long after she lets go.\u201d \u2014 Unknown<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"