Based on your review of the above, you may need to alter your marketing mix or even overhaul your messaging.<\/p>\n
Need help auditing your marketing plan? Contact us!<\/a><\/strong><\/p>\n Artificial intelligence, augmented and virtual reality, and wearables are some of the advances driving a fifth marketing paradigm according to Mastercard\u2019s CMO Raja Rajamannar\u2019s new book Quantum Marketing<\/em>. #FGFStory Wonder Tree is a Game-Changer for Rainforest Agriculture<\/strong><\/strong><\/p>\n There is a \u2018wonder tree\u2019 in Honduras that\u2019s creating organic farming livelihoods, climate resistance, and giving hope to farmers in the Central American nation and abroad. The Inga family of trees, when planted in an agroforestry alley model, has given rural farmers the opportunity to use regenerative farming methods rather than the historical slash and burn methods. Entrepreneurs and content creators wait for that moment when their\u00a0videos go viral. But going live requires persistence and a few other key elements to get\u00a0that extra boost for desired viral growth. Need help developing videos for social media?\u00a0Contact us!<\/a><\/strong><\/p>\n Facebook is criticized on many fronts. However, its importance for brands is undeniable. According to a Sprout Social\u00a0survey\u00a0detailing consumer and marketer trends on social media, nearly 80% of consumers select it as their go-to platform to follow brands and it tops the charts as the most-used platform (87%). Furthermore, consumers following a brand on social have a remarkably high level of conversion (91%) and who said they are likely to visit its website or app.<\/p>\n <\/p>\n <\/p>\n Why do these findings matter?<\/strong> They serve as a reminder to revisit Facebook as a platform to drive business despite the buzz about newer platforms like TikTok and Clubhouse.<\/p>\n <\/p>\n LA:<\/strong>\u00a0A 10,000+ sq. ft. outdoor space is needed for an art exhibition.<\/p>\n Montreal:<\/strong>\u00a0A private chef is looking for an Old Port location with a terrace.<\/p>\n New York:\u00a0<\/strong>A beauty brand is looking for 1,500-2,000 sq. ft. on the street level in Soho.<\/p>\n Ontario<\/strong>: A sales center is looking for multiple locations in central (street locations) and rural (strip malls or enclosed malls) markets for 6-month pop-up sales offices, 1,000-2,000 sq. ft.<\/p>\n Ottawa<\/strong>: A fashion brand is looking for 900-1,200 sq. ft. mall location with a storage room.<\/p>\n Oakville \/ Toronto<\/strong>: A lingerie brand is looking for 1,500-2,000 sq. ft. to host a month-long pop-up. The space must have fixtures, changing room, storage, and be air-conditioned.<\/p>\n Toronto:\u00a0<\/strong>A luxury retail brand is looking for 2,500 sq. ft. in the Rosedale, Etobicoke, Summerhill, Yonge and Eglinton, or Bayview Village areas.<\/p>\n Toronto:\u00a0<\/strong>Ghost kitchen spaces 500+ sq. ft. off Yonge near Eglinton or nearby dense residential areas.<\/p>\n Toronto<\/strong>: A Gen Z fashion brand is looking for 500-1,000 sq. ft. with a change room on Queen Street West, Koreatown, or on Ossington avenue.<\/p>\n Toronto \/ Vaughan<\/strong>: A food brand is looking for 500-1,000 sq. ft. in a high foot traffic location in the downtown core of Toronto, North Toronto, or Vaughan during the summer months.<\/p>\n IF YOU\u2019RE A MATCH CONTACT US<\/a>!<\/strong><\/p>\n Brands can no longer differentiate themselves on product and price alone, as 75% of all consumers are more likely to make a purchase from a company that knows their name, their purchase history, and recommends products based on their preferences (Source: Accenture Interactive). For retailers, this one-to-one approach to engaging their customers is no longer optional, it is imperative to remain competitive.\u00a0Start collecting data and implement methods to categorize the engagements by the objective of the interaction i.e., conversations about a repeat purchase, product questions, or support). These classifications can help you determine where to build self-service workflows, such as automated chat replies, and can assist when training your staff. Top tips:<\/p>\n Next week, we\u2019ll discuss the power of using your categorized data to deliver personalized engagement.<\/strong><\/strong><\/strong><\/p>\n Whether it is for a few hours or a few months, pop-up go connects diverse brands and businesses across North America with a range of available spaces for pop-up activations.<\/p>\n Check out these featured spaces:<\/strong><\/p>\n Muskoka, Ontario:\u00a0<\/strong>Back-of-house kitchen spaces are available in the Muskoka region throughout the summer.<\/p>\n Toronto:\u00a0<\/strong>Mixed space property (residential\/commercial) in<\/p>\n Liberty Village area is looking to host local businesses for a new pop-up initiative.<\/p>\n Toronto:<\/strong>\u00a0Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto\u2019s Yonge-Dundas Square at one of the city\u2019s busiest intersections.<\/p>\n Toronto:<\/strong>\u00a0Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.<\/p>\n The latest offering from\u00a0pop-up go<\/a>,\u00a0projeX by pop-up go<\/strong>\u00a0is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or simply build an online presence.<\/p>\n We\u2019re\u00a0searching for a +\/- 2,500 sq. ft. space in Toronto\u2019s Yonge\/Eglinton\u00a0or\u00a0Queen Street West\u00a0areas <\/strong>for a\u00a0pop-up activation.\u00a0Let us know if you have a space that fits the bill and we can bring your vacancy to life with exciting pop-up opportunities!<\/p>\n IF YOU\u2019RE A MATCH CONTACT US<\/a>!<\/strong><\/p>\n The global\u00a0swimwear market, which was worth more than $16 billion in 2020, and is expected to grow to about $21.4 billion by 2025, according to market research firm Euromonitor International. Statista is anticipating the market will be even bigger, as much as\u00a0$29.1 billion by 2025.<\/p>\n Want to take advantage of this trend with a pop-up? CONTACT US<\/a>!<\/strong><\/p>\n Read about recent and upcoming\u00a0pop-ups\u00a0<\/strong>and\u00a0pop-ins\u00a0<\/strong>that we love.<\/p>\n #CanadaDay #July4<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Marketing Plan Refresh \u2013 Staying Contemporary With ever-changing consumer behaviors, emerging communications channels, and access to a plethora of analytical data, there is no better time to refresh your marketing plan. Whether you\u2019re a start-up, a company on the rise, or an established voice, never stop innovating. Here are some elements to consider when revisiting […]<\/p>\n","protected":false},"author":1,"featured_media":3092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3089"}],"version-history":[{"count":4,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3089\/revisions"}],"predecessor-version":[{"id":3269,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3089\/revisions\/3269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3092"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Quantum Marketing \u2013 A Fifth Marketing Paradigm?<\/h3>\n
\nRajamannar describes the four historical paradigms of marketing and contends that the industry is now hurtling into its \u2018fifth paradigm.\u2019 \u00a0He suggests that MARCOM practitioners need to prioritize new technologies, plus have a broad command of PR, data, and finance, to navigate in today\u2019s business world. He argues that in this new paradigm, the concept of loyalty is dead, and the very notion of a brand requires a complete re-imagination.\u00a0\u00a0 Check out the interview for more insights.<\/a><\/p>\n
\nThis revolutionary Inga alley is hoped to reduce traditional agriculture practices, which contribute 73% of greenhouse gas emissions from the developing world\u2019s agriculture. Additionally, the Inga alleyways are allowing farmers to add cash crops, generating more revenue for farmers.<\/p>\nWhat We\u2019re Reading<\/h3>\n
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Video Virality<\/h3>\n
\nTo boost your chances of going viral, keep these tips in mind:<\/p>\n\n
Report: Focus More on Facebook<\/h3>\n
![\"facebooksprout\"](\"https:\/\/zenergycom.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/07\/facebooksprout-600x514-1.png\")
<\/p>\n![\"popup\"](\"https:\/\/zenergycom.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/07\/Header-PUG-1024x392-1.gif\")
<\/p>\nBrands Looking for Spaces<\/h3>\n
Hyper-Personalizing Customer Engagement in Retail \u2013 Collect Data + Categorize It!<\/h3>\n
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Spaces Looking for Brands<\/h3>\n
projeX by pop-up go<\/h3>\n
#FeaturedSeeker \u2013 Brand Seeks Toronto Space<\/h3>\n
#TrendAlert \u2013 Swimwear<\/h3>\n
Pop-Ups in Action<\/h3>\n
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\u201cFreedom lies in being bold.\u201dRobert Frost<\/strong><\/h3>\n