Zenergy offers end-to-end video production services. Contact us!<\/a><\/strong><\/p>\n A recent study by Wyzowl found that video has a vast range of benefits including:<\/p>\n Adidas Liquid Billboard is Straight Out of The Future<\/strong><\/p>\n Adidas has caused a splash with their billboard on a beach in Dubai, literally! The billboard is a box full of water \u2013 11,500 gallons of water to be precise \u2013 intended to inspire women in Dubai to swim. The billboard showcases actual women swimming and was built to support the launch of Adidas\u2019s range of accessible women\u2019s swimwear.<\/p>\n More than 42% of US credit card owners prefer using debit cards for most transactions. Credit cards hold only a slim edge, with over 45% favoring that payment method. It\u2019s no surprise that just about 12% like to use cash, because, really, who still carries cash? Source: InsiderIntelligence<\/p>\n Doritos is offering TikTok users the chance to become its first Flavor Confirmer and be paid $100 per day for a month to ensure the flavor consistency of its Nacho Cheese chips. A TikTok starring influencer AdamW explaining the position has attracted more than 8 million views and more than 154,000 likes. Users can help to pick the winner from five finalists by liking their entry videos.<\/p>\n Mobile is expected to overtake nonmobile in spending share by the end of 2023 and generate $7.43 billion in ad outlays. This comes after mobile\u2019s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements.<\/p>\n Take advantage of mobile ad opportunities. Contact us!<\/a><\/strong><\/p>\n Companies are employing creative social strategies to stand out amid a highly competitive job market to entice applicants who seek brand purpose and quality of life benefits, in addition to salary. An example is global toymaker Spin Master who launched a meme campaign to boost its game division marketing team. Meanwhile, Chipotle is attracting Generation Z candidates with TikTok resumes and a virtual job fair that yielded 24,000 applications.<\/p>\n Need help with your marcom activities? Consider outsourcing. Contact us!<\/a><\/p>\n Companies are employing creative social strategies to stand out amid a highly competitive job market to entice applicants who seek brand purpose and quality of life benefits, in addition to salary. An example is global toymaker Spin Master who launched a meme campaign to boost its game division marketing team. Meanwhile, Chipotle is attracting Generation Z candidates with TikTok resumes and a virtual job fair that yielded 24,000 applications.<\/p>\n Need help with your marcom activities? Consider outsourcing. Contact us!<\/a><\/strong><\/p>\n Montreal<\/strong><\/p>\n Seeking 1,000 sq. ft. in downtown Montreal with kitchen for an ice cream shop<\/strong> pop-up.<\/p>\n Washington Metro Area<\/strong><\/p>\n 1,000-2,000 sq. ft. in DMV for a fashion brand<\/strong>.<\/p>\n South Florida<\/strong><\/p>\n A fashion brand<\/strong> is looking for 1,000-2,000 sq. ft. in South Florida for a series of activations.<\/p>\n Toronto<\/strong><\/p>\n A luxury home goods brand<\/strong> seeking 600-1,000 sq. ft. on Queen St W, College St, Ossington Ave, Dundas St W, or Bloor St W, or in The Junction, Roncesvalles.<\/p>\n Housewares company<\/strong> seeking 3,000 sq. ft. on Dundas St West or near Trinity Bellwoods Park.<\/p>\n A DTC women\u2019s fashion<\/strong> brand seeking 500 sq. ft. on Ossington Ave for a sample sale.<\/p>\n 100 sq. ft. in the GTA for a custom art showcase and sale<\/strong>; seeking kiosk or ground floor condo retail space.<\/p>\n 350-500 sq. ft. near Union Station for a juice concept<\/strong>.<\/p>\n 250 sq. ft. on Bloor St. West near Christie Pits or High Park for an artisanal food brand<\/strong>.<\/p>\n 1,000-5,000 sq. ft. of event space in West Toronto neighbourhoods for a cultural event<\/strong>.<\/p>\n IF YOU\u2019RE A MATCH CONTACT US!<\/a><\/strong><\/p>\n American Eagle Outfitters is building on earlier digital efforts for back-to-school with the expansion of its virtual shopping experience on Snapchat and the launch of its \u2018Future Together, Jeans Are F<\/p>\n According to new research from Bold Commerce, more than half (58%) of leading retailers admit that they\u2019re not living up to consumer expectations when it comes to bringing together digital and physical experiences.<\/p>\n Highlights from the report include:<\/p>\n Whether it is for a few hours or a few months, pop-up go connects diverse brands and businesses across North America with a range of available spaces for pop-up activations.<\/p>\n Toronto<\/strong><\/p>\n Mixed space property (residential\/commercial) in Liberty Village<\/strong> area is looking to host local businesses for a new pop-up initiative.<\/p>\n 2,500 sq. ft. of turnkey space in Toronto\u2019s historic Distillery District<\/strong>. Move-in-ready for events or retail!<\/p>\n Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto\u2019s Yonge-Dundas Square<\/strong> at one of the city\u2019s busiest intersections.<\/p>\n Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen<\/strong> and Bathurst Streets<\/strong>.<\/p>\n GTA<\/strong> space seeking pet product retailers, bookstores, or gift and wrapping services for pop-up activations.<\/p>\n Calgary<\/strong><\/p>\n Retail center seeking women\u2019s fashion, home goods, and health & wellness brands.<\/p>\n New! Vancouver (Burnaby)<\/strong><\/p>\n Mixed-use center seeking unique retail concepts, brand showcasing, service launches, and galleries.<\/p>\n IF YOU\u2019RE A MATCH CONTACT US!<\/a><\/strong><\/p>\n The latest offering from pop-up go, projeX by pop-up go<\/strong> is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or simply build an online presence.<\/p>\n People are (temporarily) putting down athleisure and picking up hard pants again. According to The State of Denim report by Trendalytics, 2 million people are searching the word \u2018jeans\u2019 online on a weekly basis \u2014 up 33% year-over-year. Comparatively, there are 940,000 weekly searches for work-from-home (WFH) bottoms, defined as leggings, sweatpants, and joggers. Additionally, about 40% of the population is wearing a different size compared to a year ago, according to Maria Rugolo, Director and industry analyst of apparel at The NPD Group.<\/p>\n What\u2019s next?<\/strong> The data shows that people need new apparel, including new denim options.<\/p>\n Pop-Ups in Action<\/strong><\/p>\n Read about recent and upcoming pop-ups<\/strong> and pop-ins<\/strong> that we love.<\/p>\n B2B Video Marketing Tips Business-to-business marketers can find success by: Keeping video clips short. Using them to address potential barriers to purchase. Fostering trust with product tutorials and how-to videos. Creating onboarding videos to improve customer retention. Zenergy offers end-to-end video production services. Contact us! #FunFact: 70% of viewers tend to engage with videos that […]<\/p>\n","protected":false},"author":1,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=3055"}],"version-history":[{"count":3,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3055\/revisions"}],"predecessor-version":[{"id":3265,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/3055\/revisions\/3265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=3055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=3055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}#FunFact: 70% of viewers tend to engage with videos that are under two minutes long. Videos longer than two minutes have a dramatic drop in engagement rates. (Source: Wistia.com)<\/h3>\n
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What We\u2019re Reading + Listening To<\/h3>\n
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Debit or Credit?<\/h3>\n
#FGFStory: Flavor Confirmer Wanted<\/h3>\n
![\"Digital\"](\"https:\/\/zenergycom.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/07\/Header-Digital-1024x392-2.gif\")
<\/p>\nMobile B2B Ad Spend Poised to be More than Nonmobile<\/h3>\n
New Role for Marketers: Talent Acquisition: Brands Get Social to Recruit Staffers<\/h3>\n
New Role for Marketers: Talent Acquisition: Brands Get Social to Recruit Staffers<\/h3>\n
![\"\"](\"https:\/\/zenergycom.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/07\/Header-PUG-1024x392-2.gif\")
<\/p>\nSpaces Wanted!<\/h3>\n
Are you Living Up to Consumer Expectations?<\/h3>\n
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Brands Wanted!<\/h3>\n
projeX by pop-up go<\/h3>\n
#TrendAlert Jeans are Staging a Comeback<\/h3>\n
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\u201cLearn the rules like a pro, so you can break them like an artist.\u201d \u2013 Pablo Picasso<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"