{"id":2800,"date":"2021-11-12T12:35:06","date_gmt":"2021-11-12T12:35:06","guid":{"rendered":"https:\/\/zenergycom.com\/fr\/?p=2800"},"modified":"2022-07-01T13:25:34","modified_gmt":"2022-07-01T13:25:34","slug":"fgf-air-cleaning-bouncy-castle-defining-fairness-car-part-smoothie-and-more","status":"publish","type":"post","link":"https:\/\/brand.zenergycom.com\/fr\/fgf-air-cleaning-bouncy-castle-defining-fairness-car-part-smoothie-and-more\/","title":{"rendered":"FGF: Air cleaning bouncy castle, defining fairness, car part smoothie, and more!"},"content":{"rendered":"<h3>#ProTips: Successful Influencer Contracts<\/h3>\n<p>Many elements related to an influencer contract are obvious but others really aren\u2019t as clear cut. Here are 10 recommended points to include when entering into an agreement with an influencer:<\/p>\n<ul>\n<li>Assignment details<\/li>\n<li>Key messages<\/li>\n<li>Compensation<\/li>\n<li>Compliance (FTC, social outlet regulations, disclosure, etc.)<\/li>\n<li>Content rights<\/li>\n<li>Visual guidelines<\/li>\n<li>Behavior clauses<\/li>\n<li>Content removal dates<\/li>\n<li>Tracking and reporting<\/li>\n<li>Amplification rights (i.e. boosting posts)<\/li>\n<\/ul>\n<p><strong>Need help planning an influencer marketing campaign? <a href=\"https:\/\/zenergycom.com\/contact-page\/\">Contact us!<\/a><\/strong><\/p>\n<h3>#Results: Hot Tech<\/h3>\n<p>If money was no object as it pertains to consumer tech, many American adults indicated that they would upgrade their phones and improve their home security, as per a survey by eMarketer. However, <strong>our readers replied to our poll and said that they are more interested in wearable tech and connected exercise equipment <\/strong>\u2013 seems like they\u2019re a health-conscience bunch.<\/p>\n<h3>Video Storytelling<\/h3>\n<p>According to 83% of marketers surveyed by Content Marketing Institute, video has become an even more important storytelling tool in the last two years. Here are a few other marketer insights from their report:<\/p>\n<ul>\n<li>60% of those surveyed expect their video budget to increase in 2022 over 2021.<\/li>\n<li>69% say their organization needs to invest more in the format, showing they believe in the power of video.<\/li>\n<li>48% say their brand doesn\u2019t use existing video to its potential.<\/li>\n<li>Almost half (49%) say interviews with influencers\/subject matter experts produced the best video results.<\/li>\n<\/ul>\n<p><strong>Need help with your video content? <a href=\"https:\/\/zenergycom.com\/contact-page\/\">Contact us!<\/a><\/strong><\/p>\n<h3>What We\u2019re Reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.smartbrief.com\/original\/2021\/11\/why-marketing%E2%80%99s-age-old-sexism-problem-easy-fix?utm_source=brief\" target=\"_blank\" rel=\"noopener noreferrer\">Why marketing\u2019s age-old sexism problem is easy to fix<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/why-do-dogs-tilt-their-heads-scientists-look-at-whats-going-on-in-their-minds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Do Dogs Tilt Their Heads? Scientists Look at What\u2019s Going On in Their Minds<\/a><\/li>\n<li><a href=\"https:\/\/www.mediapost.com\/publications\/article\/368521\/facebook-parent-meta-to-limit-ad-targeting-options.html\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes<\/a><\/li>\n<li><a href=\"https:\/\/strategyonline.ca\/2021\/11\/11\/egg-farmers-write-a-book-to-crack-down-on-egg-myths\/\" target=\"_blank\" rel=\"noopener noreferrer\">Egg Farmers of Canada write a book to crack down on egg myths<\/a><\/li>\n<li><a href=\"https:\/\/customerthink.com\/top-17-tips-to-enhance-mobile-app-user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 17 Tips to Enhance Mobile App User Engagement<\/a><\/li>\n<li><a href=\"https:\/\/strategyonline.ca\/2021\/11\/11\/ford-makes-a-smoothie-from-ingredients-in-its-cars\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ford makes a smoothie from ingredients in its cars<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/mariaabreu\/2021\/10\/01\/how-linda-alvarado-went-from-manual-labor-to-becoming-one-of-americas-richest-self-made-women-construction-magnate-taco-bell-franchisee\/?sh=6733f64a1a9a\" target=\"_blank\" rel=\"noopener noreferrer\">How Linda Alvarado Went From Manual Labor To Becoming One Of America\u2019s Richest Self-Made Women<\/a><\/li>\n<\/ul>\n<p><strong>Every Friday, we share some of our favorite reads and podcasts. Please share what you\u2019re reading by tweeting #FGFreads<\/strong><\/p>\n<h3>#FGFStory: Bouncy Castle Cleans the Air and Gobbles CO2 While You Jump<\/h3>\n<p>A bouncy castle on display at COP26 in Glasgow can clean air by removing carbon dioxide and other pollution. It works thanks to algae inside the playground\u2019s inflatable walls.<\/p>\n<p>To demonstrate, children from a local primary school played on the bouncy castle. As the children jump, air is sucked into the walls of the playground where the algae inside absorbs carbon, releasing oxygen in its place.<\/p>\n<p><a href=\"https:\/\/www.bbc.co.uk\/newsround\/59214687\" target=\"_blank\" rel=\"noopener noreferrer\">Check out the <\/a><a href=\"https:\/\/www.bbc.co.uk\/newsround\/59214687\" target=\"_blank\" rel=\"noopener noreferrer\">video.<\/a><\/p>\n<h3>#Movember: Over 160 km in 12 days!<\/h3>\n<p>Part of this year\u2019s Movember campaign will go towards funding life-changing mental health programs and fundraisers are being asked to run or walk 60 km for the 60 men lost to suicide each hour, every hour across the world. Zenergy President, Linda Farha, has set a goal of 200 km for the month and she\u2019s already surpassed 160 km only 12 days in!<\/p>\n<p><strong>Support Linda\u2019s fundraising campaign by donating <a href=\"https:\/\/movember.com\/m\/14668256?mc=1\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/strong><\/p>\n<h3>#ProTips: Successful Content Marketing<\/h3>\n<p>To create a successful content marketing campaign, make sure you craft your message to appeal to your target audience. In a busy world that seems to speed up every day, potential customers are not going to waste their time with irrelevant or boring content. Here are six tips when creating content that will resonate with your target audience:<\/p>\n<ul>\n<li>Solve a problem<\/li>\n<li>Make sure it is long enough to rank high in search with keywords throughout (2000+ word content ranks best)<\/li>\n<li>Use data (research reports, surveys, etc.)<\/li>\n<li>Include visuals<\/li>\n<li>Repurpose the content for other uses (social, blogs, eblasts, infographics, etc.)<\/li>\n<li>Evaluate by paying attention to analytics<\/li>\n<\/ul>\n<p><strong>Need help connecting with your target audience? <a href=\"https:\/\/zenergycom.com\/contact-page\/\">Contact us!<\/a><\/strong><\/p>\n<h3>#IdeasInAction: Teacher Shares Brilliant Band-Aid Lesson to Teach Kids About Fairness<\/h3>\n<p>A third-grade teacher has gone viral for sharing a sweet and simple lesson on fairness using band-aids as a prop. <a href=\"https:\/\/www.facebook.com\/watch\/?v=224948552963228\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the minute-long mini-lesson<\/a> on equity that has garnered more than 3M views.<\/p>\n<h3>Took a photo that you are proud of?<\/h3>\n<p><a href=\"mailto:info@zenergycom.com?subject=Photo%20Submission\" target=\"_blank\" rel=\"noopener noreferrer\">Send it<\/a> along and our team will select amongst those submitted to be featured in our next FGF.<\/p>\n<h3 style=\"text-align: center;\">\u201cAs we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.\u201d \u2013 John F. Kennedy<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>#ProTips: Successful Influencer Contracts Many elements related to an influencer contract are obvious but others really aren\u2019t as clear cut. Here are 10 recommended points to include when entering into an agreement with an influencer: Assignment details Key messages Compensation Compliance (FTC, social outlet regulations, disclosure, etc.) Content rights Visual guidelines Behavior clauses Content removal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":1,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"predecessor-version":[{"id":2803,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2800\/revisions\/2803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}