Analysts at GWI have put together a new report predicting the biggest consumers trends hitting 2022 using a blend of behavioral, demographic and psychographic data.<\/p>\n
Here is a highlight of the six trends they\u2019ve identified:<\/p>\n
Read the full report.<\/a><\/strong><\/p>\n 60% of marketers state that their main goal for influencer marketing is to drive sales. (Source: INMAR Intelligence)<\/p>\n #ProTip: When working with influencers, it is imperative to think through all the interactions the consumer will have with the influencer along the buying journey.<\/p>\n LinkedIn is enhancing its Creator Mode with newsletter and amplification tools, and by giving select users the ability to tap LinkedIn Live solutions to reach more people within the app. According to LinkedIn, users are 20 times more apt to share a video across their platform than any other form of post. Additionally, live videos garner seven times more reactions than native ones and 24 times more comments.<\/p>\n Need help with your 2022 social media strategy? Contact us!<\/a><\/strong><\/p>\n Please share what you\u2019re reading by tweeting #FGFreads or DM<\/a> us.<\/strong><\/p>\n And Billions of Babies for Great Barrier Reef <\/strong><\/p>\n Oceanographers enjoyed a burst of color and life flowing forth in the annual spawning of coral from the Great Barrier Reef last week. Taking place after the November full moon, researchers witnessed a banner year that inspired hope for the revitalization of the world\u2019s coral reefs.<\/p>\n At the iconic reef off the coast of Cairns, Queensland, different corals synchronized the release of their spawn, which look almost like the shaking of a giant snow globe.<\/p>\n Watch the video.<\/a><\/strong><\/p>\n YouTube published details of the most popular content so far this year on its platform, spanning ads, videos, creators and music. The top three ads, in order, were \u201cAlexa\u2019s Body\u201d for Amazon, \u201c#TheGOATin5G\u201d for T-Mobile, and HBO Max\u2019s trailer for \u201cJustice League,\u201d while the top creator was MrBeast, who also created the top trending video, \u201cI Spent 50 Hours Buried Alive.<\/a>\u201c<\/p>\n Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year, with traditional and digital posting their highest rates of increase since eMarketer began tracking these categories internationally.<\/p>\n 2021 is one for the record books and here is how eMarketer is predicting the year will close out:<\/p>\n Plan your 2022 media buy now! Contact us!<\/a><\/strong><\/p>\n Toronto is replacing air conditioners with deep lake water to cool hundreds of buildings. 180 Toronto buildings have ditched energy intensive air-conditioning in favor of cooling by pumping frigid waters from the depths of Lake Ontario through pipes in the walls and floors. Altogether the 54 million ft2 of real estate saves 90,000 megawatt hours of electricity annually, enough to power 25,000 homes. Learn more<\/a> about the Deep Lake Water Cooling system of Toronto. #IdeasInAction<\/p>\n Zenergy is extending a 40% discount towards the creation of a personalized holiday GIF exclusively for our #FGF readers. Contact us!<\/a><\/strong><\/p>\n#FunFact:<\/h3>\n
LinkedIn Offers Live, Newsletter Tools to Select Creators<\/h3>\n
What We\u2019re Reading<\/h3>\n
\n
#FGFStory: Spectacular Coral Event This Year Spawns Hope<\/strong><\/h3>\n
YouTube Reveals its Best of 2021 Lists<\/h3>\n
Ad Spending 2021: A Record Setting Year<\/h3>\n
\n
#IdeasInAction: Ideas we Love<\/h3>\n
Your GIFt from Zenergy<\/h3>\n
Took a photo that you are proud of?<\/h3>\n