Don\u2019t worry we have you covered!<\/strong><\/p>\n Here are four common mistakes often made when planning and executing content marketing along with proposed solutions. Need help with a content marketing strategy or content development? Contact us<\/a><\/strong><\/p>\n #FunFact:<\/strong> A B2B decision maker is most likely to provide their email address in exchange for a webinar (79%), white paper (76%), an analytical report (66%), or an e-book (63%). Source: Demand Gen Report<\/p>\n eMarketer has estimated that nearly 128 million people in the US will watch advertising-based video-on-demand (AVOD) this year, a growth of 17.6%, over 2020. This means over 50% of all digital video viewers in the US are watching AVOD.<\/p>\n Looking ahead: Digital video viewership growth remains high and it is anticipated that by 2023, 259.8 million US adults will watch digital video content at least once per month, and those individuals will increasingly consist of AVOD viewers and subscribers.<\/p>\n It turns out those thousands of years of storytelling tradition may have actually altered our very biology. According to a new paper published in Cell, narrative stimuli (i.e. \u2018Once upon a time\u2019) synchronizes the fluctuations of heart rates between the individuals listening.<\/p>\n This isn\u2019t the first time this incredible connection with stories has been demonstrated to have a biological impact on humans. It\u2019s been shown that the brains of people watching films together tend to \u2018tick collectively,\u2019 suggesting why films can be so enjoyable as a group activity.<\/p>\n Snapchat is rolling out nine new augmented reality (AR) lenses linked to upcoming Fashion Weeks throughout the month, starting with New York City. The social media company will offer three lenses for New York, with two for each of the other cities of London, Milan and Paris, launched at the start of each of the respective events. The visuals will include the distinct fashion trends in each location.<\/p>\n MIAMI, FORT LAUDERDALE + PALM BEACH:<\/strong> Popular women\u2019s fashion company seeking 400 \u2013 1,000 sq. ft. Interested in hosting a pop-up? CONTACT US!<\/a><\/strong><\/p>\n #BrandsWanted<\/strong><\/p>\n Interested in launching a pop-up? CONTACT US!<\/a><\/strong><\/p>\n The latest offering from pop-up go, projeX by pop-up go<\/strong> is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences \u2013 all in one place. It\u2019s a great way to launch a new product, test a new concept, or build an online presence.<\/p>\n Read about recent and upcoming pop-ups<\/strong> and pop-ins<\/strong> that we love.<\/p>\n Source: Crowther<\/p>\n","protected":false},"excerpt":{"rendered":" Are you Making these Four Content Mistakes? Don\u2019t worry we have you covered! Here are four common mistakes often made when planning and executing content marketing along with proposed solutions. Mistake: Creating content without knowing your who, what, or why \/ Solution: Create a content marketing strategy Mistake: Your content is narcissistic and lacks empathy […]<\/p>\n","protected":false},"author":1,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=2770"}],"version-history":[{"count":1,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2770\/revisions"}],"predecessor-version":[{"id":2806,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2770\/revisions\/2806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=2770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=2770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=2770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nMistake: Creating content without knowing your who, what, or why \/ Solution: Create a content marketing strategy
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\nMistake: Your content is narcissistic and lacks empathy \/ Solution: Make your audience the star of your content experience
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\nMistake: You\u2019ve let your content experience grow stale and stagnant \/ Solution: Audit, evaluate, and act
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\nMistake: You\u2019re pushing team resources to the breaking point \/ Solution: Educate, prioritize, outsource, or partner on content<\/p>\nWhat We\u2019re Reading<\/h3>\n
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Ad-Supported Viewing Makes up Half of Digital Video Viewers<\/h3>\n
#FGFStory: Stories Can Synchronize the Heartbeats of Everyone Listening<\/h3>\n
Snapchat Dedicates AR Lenses to Fashion Week<\/h3>\n
#SpacesWanted<\/h3>\n
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\nVANCOUVER:<\/strong> Digitally native apparel company seeking 800 sq. ft. of street front space in Kitsilano, Gastown or Robson Street.
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\nWASHINGTON, DC:<\/strong> Seeking 700 sq. ft. in Washington, DC and surrounding area for youth and teen clothing company.
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\nOAKVILLE:<\/strong> Seeking 500 \u2013 1,000 sq. ft. in downtown Oakville for bath, body, and accessory brand activation.
\n<\/p>\nRetail center seeking women\u2019s fashion, home goods, and health & wellness brands for holiday kiosk pop-up.<\/h3>\n
projeX by pop-up go<\/h3>\n
Pop-Ups and Pop-Ins in Action<\/h3>\n
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There are approximately 3.04 trillion trees on the planet today. Deciduous trees, those that shed their leaves, are very similar to people and begin to get ready for the winter in September. <\/h3>\n