{"id":2732,"date":"2022-01-07T10:05:22","date_gmt":"2022-01-07T10:05:22","guid":{"rendered":"https:\/\/zenergycom.com\/fr\/?p=2732"},"modified":"2022-07-01T13:06:43","modified_gmt":"2022-07-01T13:06:43","slug":"fgf-100-names-for-ice-martech-2022-video-conversion-rates-and-more","status":"publish","type":"post","link":"https:\/\/brand.zenergycom.com\/fr\/fgf-100-names-for-ice-martech-2022-video-conversion-rates-and-more\/","title":{"rendered":"FGF: 100 names for ice, MARTECH 2022, video + conversion rates, and more!"},"content":{"rendered":"<p><strong>#Report<\/strong><\/p>\n<h3>Social Selling Poised for Rapid Worldwide Growth<\/h3>\n<p>Accenture predicts social selling via Facebook, TikTok and other platforms will outpace traditional sales channels by three times to reach $1.2 trillion by 2025. It will primarily be driven by Generation Z and Millennials with influencers also playing a role. The most popular categories are expected to be clothing, consumer electronics, and home d\u00e9cor.<\/p>\n<h3>Top Five Social Media Influencers\u00a0in Nine Industries<\/h3>\n<p><strong>Part 3: Health + Fitness, Home + Parenting, Travel<\/strong><\/p>\n<p>Using a combination of influencer lists and social media platform research, the US Chamber of Commerce has identified the top five individual social media influencers across nine major industries. Here is a selection along with links to their top two channels as of December 2021.<\/p>\n<p><strong>Health + Fitness<\/strong><\/p>\n<ul>\n<li>Kayla Itsines:\u00a0Fitness vlogger and entrepreneur. <a href=\"https:\/\/www.facebook.com\/k.itsines\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> <a href=\"https:\/\/www.instagram.com\/kayla_itsines\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<li>Michelle Lewin:\u00a0Personal trainer and fitness entrepreneur. <a href=\"https:\/\/www.instagram.com\/michelle_lewin\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/FitnessMichelle\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<li>Anllela Sagra:\u00a0Personal trainer and fitness entrepreneur. <a href=\"https:\/\/www.instagram.com\/anllela_sagra\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/AnllelaSagraOfficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<li>Simeon Panda:\u00a0Fitness vlogger and entrepreneur. <a href=\"https:\/\/www.instagram.com\/simeonpanda\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.youtube.com\/simeonpanda\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/li>\n<li>Cassey Ho (blogilates):\u00a0Fitness vlogger and entrepreneur. <a href=\"https:\/\/www.youtube.com\/user\/blogilates\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>\u00a0<a href=\"https:\/\/www.instagram.com\/blogilates\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<\/ul>\n<p><strong>Home + Parenting<\/strong><\/p>\n<ul>\n<li>Louise Pentland:\u00a0Parenting and lifestyle blogger and vlogger. <a href=\"https:\/\/www.instagram.com\/louisepentland\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> <a href=\"https:\/\/www.youtube.com\/channel\/UCfAEEhKikW1676DCa_0OWLA\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/li>\n<li>Meg Resnikoff and Elle Walker (WhatsUpMoms):\u00a0Parenting vloggers. <a href=\"https:\/\/www.youtube.com\/user\/whatsupmoms\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>\u00a0<a href=\"https:\/\/www.instagram.com\/whatsupmoms\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<li>Jennifer Anderson (Kids Eat in Color):\u00a0Public health registered dietician and entrepreneur. <a href=\"https:\/\/www.instagram.com\/kids.eat.in.color\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/kids.eat.in.color\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<li>Ildiko Ferenczi:\u00a0Entrepreneur and family and parenting podcaster. <a href=\"https:\/\/www.instagram.com\/spicylilpepper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/spicylilpepper1\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<li>Amber Fillerup Clark:\u00a0Lifestyle vlogger and entrepreneur. <a href=\"https:\/\/www.instagram.com\/amberfillerup\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.youtube.com\/user\/fillerup8\/featured\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/li>\n<\/ul>\n<p><strong>Travel<\/strong><\/p>\n<ul>\n<li>Chris Burkard:\u00a0Photographer and director. <a href=\"https:\/\/www.instagram.com\/chrisburkard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/ChrisBurkardPhotography\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<li>The Bucket List Family:\u00a0Travel bloggers\/vloggers. <a href=\"https:\/\/www.instagram.com\/thebucketlistfamily\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCuAHfJyWROB4XRReS43EWUw\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/li>\n<li>Wil Dasovich:\u00a0Travel and lifestyle vlogger. <a href=\"https:\/\/www.youtube.com\/Tsongandtsonggo\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>\u00a0<a href=\"https:\/\/www.instagram.com\/wil_dasovich\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<li>Louis Cole (FunForLouis):\u00a0Travel vlogger. <a href=\"https:\/\/www.youtube.com\/channel\/UCVrvnobbNGGMsS5n2mJwfOg\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>\u00a0<a href=\"https:\/\/www.instagram.com\/louiscole\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<li>Jennifer Tuffen (izkiz):\u00a0Travel and lifestyle blogger. <a href=\"https:\/\/www.instagram.com\/izkiz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> <a href=\"https:\/\/www.facebook.com\/izkizpix\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/li>\n<\/ul>\n<h3>#FunFacts: It\u2019s all About Conversion Rates for Data-Driven Marketers<\/h3>\n<p>Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing. Meanwhile, 17.9% have their eyes on return on investment, and 11.6% keep close watch on customer lifetime value.<\/p>\n<p>Source: eMarketer<\/p>\n<h3>Video Marketing Plan<\/h3>\n<p><strong>Questions to Ask<\/strong><\/p>\n<p>Return on investment on video campaigns is also going up. Improved measurement, greater ad formats and automation that makes it possible to personalize ads at scale are making video advertising more effective than ever. There are so many avenues and approaches available in digital video today.<\/p>\n<p>Here are six questions marketers should ask as they work to form an effective strategy:<\/p>\n<ul>\n<li>What is the message?<\/li>\n<li>Who is the audience?<\/li>\n<li>What is the goal?<\/li>\n<li>Where will the content be shared?<\/li>\n<li>Will it feature influencers or thought leaders?<\/li>\n<li>How will it complement other marketing efforts?<\/li>\n<\/ul>\n<p>#ProQuote: \u201c[YouTube\u2019s] video medium is ideal for building the messages that go beyond awareness to steer a consumer toward ultimate selection of a product and the brand it embodies,\u201d Adit Abhyankar, CEO Ad-Lib.<\/p>\n<p><strong>Need help producing video content? <a href=\"mailto:info@zenergycom.com\">Contact us!<\/a><\/strong><\/p>\n<h3>What We\u2019re Reading: Best of 2021 Round Up<\/h3>\n<ul>\n<li><a href=\"https:\/\/marketing.twitter.com\/en\/success-stories\/best-of-tweets-2021?utm_source=emarketer&amp;utm_medium=paid&amp;utm_campaign=2021123_us_mtc_NAM\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">Best of Tweets of 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.vulture.com\/article\/best-podcasts-industry-survey-2021.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">The Best Podcasts of 2021, According to People Who Make Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/best-marketing-campaigns-2021\/611068\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">9 Campaigns that Struck a Chord in 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.vulture.com\/article\/best-comedy-books-2021.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">The 10 Best Comedy Books of 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2022\/01\/03\/7-predictions-for-marketing-technology-in-2022\/?sh=448cf01d8d55\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">7 Predictions for Marketing Technology in 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.bbc.com\/culture\/article\/20211215-the-best-films-of-2021\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">The 20 Best Films of 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.vogue.com\/article\/best-albums-of-2021-were-all-by-women\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">2021\u2019s Best Albums were all by Women<\/a><\/li>\n<\/ul>\n<p><strong>Please share what you\u2019re reading by tweeting #FGFreads or <a href=\"mailto:info@zenergycom.com\">DM<\/a> us.<\/strong><\/p>\n<h3>#FGFStory: The Most Stunning Moments for Animals in 2021<\/h3>\n<p>While media outlets frequently report on species and the \u2018Age of Extinction\u2019 they never seem to include any good news \u2013 and there was a lot of it in 2021! As countries take on conservation as a matter of national pride, wildlife has been recovering. Here are some of our picks for top animal moments from the past year:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/fernandina-giant-tortoise-confirmed-rediscovered-from-2019-tests\/\" target=\"_blank\" rel=\"noopener noreferrer\">100-Year-Old Gal\u00e1pagos Giant Tortoise Found on Island is Indeed Member of \u2018Extinct\u2019 Species<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/cairngorms-kitten-is-wild-cat\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Kitten Lost in the Snow Turns out to be One of The Most Endangered Mammals in Europe<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/a-tiny-pygmy-hog-is-coming-back-from-extinction-into-north-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">World\u2019s Tiniest Pig at 10-Inches Tall, Once Thought Extinct, Is Returning to the Wild<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/river-once-biologically-dead-londons-thames-returns-to-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">Once Biologically Dead, London\u2019s River Thames Rebounds \u2013 With Seahorses and Seals<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/500-humpbacks-return-with-record-number-of-calves\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zero Humpbacks Off Seattle Coast 25 Years Ago \u2013 Now 500 Return With Record Number of Calves<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/african-and-indonesian-rhinos-grow-in-number-despite-pandemic-challenges\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rare Rhino Species Sees Dramatic Population Growth \u2013 From Just 100 to 3,700 Today, as Poaching Falls<\/a><\/li>\n<li><a href=\"https:\/\/www.goodnewsnetwork.org\/monarch-population-soars-4900-percent-since-last-year-in-thrilling-2021-western-migration\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monarch Population Soars 4,900 Percent Since Last Year in Thrilling 2021 Western Migration<\/a><\/li>\n<\/ul>\n<h3>#FunFacts<\/h3>\n<p>Including a video on your landing page can boost your conversion rate by\u00a0up to 80%.<\/p>\n<p>Source: Unbounce<\/p>\n<h3>The Top Five Activities Conducted via Smart Speaker<\/h3>\n<p>Smart speakers are most commonly used for general knowledge inquiries (31.4%). Followed by 26.7% asking for updates on the weather, traffic, travel, or sports. Third place goes to streaming music (24.5%).<\/p>\n<p>Source: Insider Intelligence, eMarketer<\/p>\n<h3>Took a photo that you are proud of?<\/h3>\n<p><a href=\"mailto:info@zenergycom.com?subject=Photo%20Submission\" target=\"_blank\" rel=\"noopener noreferrer\">Send it<\/a>along and our team will select amongst those submitted to be featured in our next FGF.<\/p>\n<h3 style=\"text-align: center;\">#FunFact: The Inupiaq of Alaska have\u00a0<a href=\"http:\/\/ocean.si.edu\/ocean-photos\/one-hundred-names-sea-ice\" target=\"_blank\" rel=\"noopener noreferrer\">100 names for ice<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>#Report Social Selling Poised for Rapid Worldwide Growth Accenture predicts social selling via Facebook, TikTok and other platforms will outpace traditional sales channels by three times to reach $1.2 trillion by 2025. It will primarily be driven by Generation Z and Millennials with influencers also playing a role. The most popular categories are expected to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":3,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2732\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/2741"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}