Following Apple\u2019s launch of AppTrackingTransparency<\/strong> (ATT), consumer data collection has started to reshape digital advertising and is affecting models for monetizing apps for publishers and advertisers, budget allocations, and measurement strategies. Companies with strong first-party data resources will be significantly less impacted by ATT.<\/p>\n Streaming services focus on ad-supported tiers <\/strong> Companies weigh brand strategies in Ukraine and Russia<\/strong> Thousands of professionals attend Shoptalk each year. From established retailers and brands, startups, tech companies, to investors, real estate operators, media, and more they come to learn, collaborate and create the future of retail during four days of curated meetings, productive networking and facilitated social engagements.<\/p>\n Zenergy\u2019s President Linda Farha will be onsite. Book a meeting, DM<\/a> us!<\/strong><\/p>\n Reach of 8M+ in 48 hours!<\/strong><\/p>\n Zenergy\u2019s PR team is pleased to have been selected to develop the press strategy for the premiere of \u2018Frida Kahlo: Life of an Icon\u2018 immersive exhibition making its Canadian debut in Montreal. With only 48 hours of media outreach, our PR team secured media coverage in English, French and Spanish reaching over 8 million people!<\/p>\n Sign up to be the first to know when tickets go on sale.<\/p>\n #BeOurGuest<\/strong><\/p>\n Have an Interesting Perspective on Your Industry that You\u2019d Like to Share?<\/p>\n DM<\/a> us! <\/strong><\/p>\n Please share what you\u2019re reading by tweeting #FGFreads or DM<\/a> us.<\/strong><\/p>\n Agile, cunning, and smart, squirrels can make leaps and bounds with great ease. As many photos have captured, these nimble rodents look like they just made a landing akin to Captain America. In each pose, they have a determined look in their eye and one arm pulled back as if they are ready to fight in a giant battle against an adversary. And while this would certainly be legendary, the fact is that squirrels don\u2019t land this way. The pictures are actually of them scratching their armpits (like you\u2019d see a cat or dog do with their hind legs).<\/p>\n If you want a fascinating analysis of how the rodents move, former NASA engineer Mark Rober has created an informative and fun video that showcases an epic squirrel obstacle course and dissects the physics of their jumping.<\/p>\n 83% of consumers said belonging to a loyalty program influences their decision to buy again from a brand. Source: Yotpo<\/p>\n The most memorable brands, from Apple to Geico, are ones that have a clear and consistent brand voice. When consumers see an ad from such a brand, they instantly recognize the company behind it as they have successfully created a unified brand identity. Here are three ways to develop your brand\u2019s voice:<\/p>\n Define it. <\/strong> Document it. <\/strong> Plan routine reviews of it. <\/strong> Need help with a brand audit or brand refresh? DM<\/a> us.<\/strong><\/p>\n Consistent branding drives an average 23% uptick in revenue. Source: Semrush<\/p>\n Send it along and our team will select amongst those submitted to be featured in our next FGF.<\/p>\n Three New Things in Advertisin Following Apple\u2019s launch of AppTrackingTransparency (ATT), consumer data collection has started to reshape digital advertising and is affecting models for monetizing apps for publishers and advertisers, budget allocations, and measurement strategies. Companies with strong first-party data resources will be significantly less impacted by ATT. Streaming services focus on ad-supported tiers […]<\/p>\n","protected":false},"author":1,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/comments?post=2464"}],"version-history":[{"count":5,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2464\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/posts\/2464\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media\/2482"}],"wp:attachment":[{"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/media?parent=2464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/categories?post=2464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.zenergycom.com\/fr\/wp-json\/wp\/v2\/tags?post=2464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSeveral major streaming services including subscription-based video-on-demand (SVOD) services, have either expressed interest in or have already launched ad-supported channels.<\/p>\n
\nCompanies including Airbnb, Uniqlo, Netflix, and Shell all continue to debate the pros and cons of operating in Russia after the country\u2019s invasion of Ukraine prompted global rebuke that has made it a commercial outcast. Many brands are worried that consumers may punish brands that aren\u2019t taking action.<\/p>\nShoptalk 2022: Book a Meeting<\/h3>\n
#ClientNews: Frida Kahlo Coming to Montreal This Summer<\/h3>\n
Have an Interesting Perspective on Your Industry that You\u2019d Like to Share?<\/h3>\n
What We\u2019re Reading<\/h3>\n
\n
#FGFStory: Squirrels Pose Like Tiny Superheroes<\/h3>\n
#FunFact<\/h3>\n
Brand Voice: Three Steps to Success<\/h3>\n
\nA company\u2019s mission and value statement are a good place to start when thinking about brand voice. Information about the target audience is also essential.<\/p>\n\n
\nTo ensure that the entire company is effectively communicating with the same brand voice, it\u2019s critical to have a clear document that explains the brand voice \u2013 what it is and what it isn\u2019t.<\/p>\n\n
\nBrand identity is not a one-and-done decision. Ensuring consistency requires constant monitoring and re-evaluation.<\/p>\n\n
#FunFact<\/h3>\n
Took a photo that you are proud of?<\/h3>\n
Rachael Rodgers is a photographer dedicated to finding dogs their forever home and she uses her instagram account, TrailsandBears<\/a>, to feature these furry friends. In the US, there are approximately 4 million dogs and cats adopted from shelters each year.<\/h3>\n","protected":false},"excerpt":{"rendered":"