Brand consistency can help businesses differentiate themselves from the competition, become more memorable and desirable among consumers, and spark growth through authenticity and trust. Although 95% of brands have some form of content guidelines, only 25% regularly enforce them (source: Shutterstock).<\/p>\n
A brand consistency checklist can help reflect on your content\u2019s purpose and message. Here are the elements you should examine for variability:<\/p>\n
Brand consistency means making sure your words, design, perspective, and offerings all relate to the way you want to express your brand. <\/p>\n
Need help maintaining brand consistency? DM<\/a> us!<\/strong><\/p>\n LinkedIn Pages that post weekly have 6x more followers and their following grows 5x faster than Pages that post monthly. Source: LinkedIn<\/p>\n Middle-school math teacher Simon Macfarlane of Oklahoma creates parodies of well-known songs to help students remember math facts, such as rewording Billy Joel\u2019s \u201cThe Longest Time\u201d into \u201cC\u2019s the Longest Side \u2013 the Pythagorean Theorem song\u201d. Macfarlane plays as many as 11 different characters in the YouTube videos, including one called \u201cNice Nice Functions\u201d that explains slope, rise, y-intercept and others, based on Vanilla Ice\u2019s \u201cIce Ice Baby\u201d. <\/p>\n Short-staffed and looking to fill key MARCOM and MARTECH positions within your company? Not to worry! Let Zenergy\u2019s team fill in the stop-gaps for you while you take the steps necessary to find the ideal candidate(s), saving both time and money in the long-term. DM<\/a> us!<\/strong><\/p>\n #BeOurGuest<\/strong><\/p>\n Showcase your ideas and discuss what\u2019s on your mind by being a guest columnist in our #FGF newsletter! With a reach of 20,000 weekly readers and an average open rate of 20%, you\u2019ll get the attention of industry leaders directly.<\/p>\n DM<\/a> us!<\/strong><\/p>\n Nearly 21% of US and Canadian TV viewers report having used their phone to scan a QR code in a show or ad, and the same percentage report having tapped on an interactive ad on their smartphone or tablet. Source: TiVo<\/p>\n#FunFact<\/h3>\n
#FGFStory: Parodies of Billy Joel, Vanilla Ice and More to Teach Math<\/h3>\n
Need to Fill a MARCOM Position?<\/h3>\n
Have an Interesting Perspective on Your Industry that You\u2019d Like to Share?<\/h3>\n
Interactive Ad Engagement Reaches 21%<\/h3>\n
What We\u2019re Reading<\/h3>\n
\n