The responsibilities of today\u2019s CMOs are growing faster than ever. To succeed, they must closely align their marketing initiatives to business goals and drive measurable results.<\/p>\n
Here are three key initiatives defined by eMarketer to help CMOs succeed:<\/p>\n
Read the full article<\/a> and learn about the five CMO archetypes identified by eMarketer.<\/strong><\/p>\n Leaders from YouTube and Google spoke during a panel at NewFronts about how marketers can best connect with diverse audiences through influencers.<\/p>\n Advice included:<\/p>\n Need help with Influencer Relations? DM<\/a> us!<\/strong><\/p>\n A new book, and accompanying documentary, recounts fascinating and recently-collected evidence on the broad spectrum of work that Paleolithic women did. Entitled Lady Sapiens: the Woman in Prehistory focuses on a period called the Upper Paleolithic and examines etchings and archeological findings from Peru, Germany, the US, and Italy.<\/p>\n Lead author Jennifer Kerner shows that Paleolithic women were not just foraging and caring for children but also hunting, building shelters and traps\u201a and making art.<\/p>\n We salute our multitasking mothers of today and yesteryear!<\/strong><\/p>\n Short-staffed and looking to fill key MARCOM and MARTECH positions within your company? Not to worry! Let Zenergy\u2019s team fill in the stop-gaps for you while you take the steps necessary to find the ideal candidate(s), saving both time and money in the long-term. DM<\/a> us!<\/p>\n There are roughly 82.5 million mothers in the US, more than 2 billion worldwide and approximately 4.3 babies are born every second. Source: habausa.com<\/p>\n #BeOurGuest<\/strong><\/p>\n Showcase your ideas and discuss what\u2019s on your mind by being a guest columnist in our #FGF newsletter! With a reach of 20,000 weekly readers and an average open rate of 20%, you\u2019ll get the attention of industry leaders directly.<\/p>\n DM<\/a> us!<\/strong><\/p>\n A decade ago, it was easy to consider the creator economy as kids on YouTube. Now independent creators across the globe are continually transforming the fabric of our digital lives. Major brands are tapping influencers and YouTubers to promote their products and provide insights into marketing campaigns. Marketing to content creators requires a very focused vision and strategy, here are some tips:<\/p>\n There\u2019s no silver bullet when it comes to marketing to independent creators, but it starts with your own content and with familiarity with the platforms they\u2019re consuming and creating content on.<\/p>\n Need help with content creation? DM<\/a> us!<\/strong><\/p>\nInfluencers Can Help Engage Diverse Audiences<\/h3>\n
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#FGFStory: Multitasking Prehistoric Moms<\/h3>\n
Need to Fill a MARCOM Position?<\/h3>\n
#FunFact<\/h3>\n
Have an Interesting Perspective on Your Industry that You\u2019d Like to Share?<\/h3>\n
Four Tips for Marketing to Content Creators<\/h3>\n
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What We\u2019re Reading<\/h3>\n
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